Designers: Safan Maknojia
Irfan Karedia
Email ID: safan.mak@gmail.com
Skype ID: safan.mak
Phone No: 03362355274
How we work:
DESIGN:
A design language represents the translation of the brand idea informing the creative process and builds a visual language to clarify:
Forms and shapes
Graphic style and layout
Colours
Typography
Materials and textures
Movement and sound
Smell
Forms and shapes
Graphic style and layout
Colours
Typography
Materials and textures
Movement and sound
Smell
Brain storming / thinking tools
40 box rule
40 box rule
Make a grid of 40 boxes on a sheet
Start writing / drawing one idea in one box
Focus on quantity
Merge ideas
Judge the ideas
Shortlist to 20
Repeat the process
Now focus on quality
Select 1 or 2
Start execution
Design to Inform
Visual design
Relates to the concept of visual communication in media. A tool to convey the message.
Logo design:
Logos are meant to represent individuals / companies and / or brands and help in immediate customer recognition. If the idea behind the logo design is strong, it is easier for consumers to retain and creates a stronger identity.
Types of logo design
Brandmark Symbol
Lettermark
Combination Mark
Emblem
Essentials for logo design:
Long lasting style
Distinctiveness
Appealing to consumers
Conveys the right image
Legibility
Lettermark
Combination Mark
Emblem
Essentials for logo design:
Long lasting style
Distinctiveness
Appealing to consumers
Conveys the right image
Legibility
Design Essentials: Press ads & posters
Whatever is the most unusual of the following should be highlighted the most. Whichever portrays your idea the best should be focused on. The best combination will always be remembered.
Visual
Caption
Headline
Copy
Signature (Advertisers name, Call to action)
Design Essentials: Outdoor designs
Fonts selected for outdoor advertising designs must be easy to read from variable distances. Adequate spacing between letters, words and lines will enhance visibility. The relative size of letter characters is also an important consideration.
Keep the visual clutter free and single minded. Never over complicate an outdoor design. A single bold visual laid out in an interesting manner is better than 10 small images amounting to nothing.
Design Essentials: Evaluating Designs
Attracting Your Target Audience!
If you encountered a poster at a poster session would you stop to look at it?
Is the poster directed to the right target audience?
Delivering the Message!
Is the text readable in terms of linguistic difficulty/ scientific language?
Is the text legible in terms of font choice, size, color and spacing?
Creating Visual Impact!
Are the graphics attractive and relevant?
Has the caption been used to guide the viewer?
Does the poster have sufficient negative space?
Have items been aligned?
